Cookies

HOW OUR WEBSITE USES COOKIES

    Fruition IT Cookies Policy

    Protecting our clients is at the heart of everything we do and protecting your information is no exception. This means that any cookies used on our sites will not contain personally identifiable information about you.

    Cookies make websites work better:

    Cookies are small text files placed on your computer by websites or sometimes by emails. They provide useful information to companies, which helps in all sorts of ways. For you, it could mean you can use the site more efficiently and save time by not having to re-enter your details each time you visit. However, for us, cookies help us to analyse how our visitors interact with our site so we can make improvements.

    Force24 Cookies & Tracking

    Fruition IT utilises Force24’s marketing automation platform.

    Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

    • F24_autoID
    • F24_personID

    They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

    f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

    f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

    The information stored by Force24 cookies remains anonymous until:

    • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
    • A user of the website completes a form containing email address from either your website or your Force24 landing pages.

    The Force24 cookies will remain on a device for 10 years unless they are deleted.

    Other Tracking

    We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

    Device & browser type and open statistics

    All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

    Link Tracking

    All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

    Additional cookies (not Force24 related):

    Google analytics:

    These cookies are used to collect information about how visitors to our website navigate and interact with our site. We use this information to compile resorts on how we can improve our website for our visitors. These cookies collect information in an anonymous form, they do not record any personal data about you. For more information please visit the Google Developers site.

    Cookie names: _utma; _utmb; _utmc; _utmz; _utmd

    Find out more:

    You’ll find more information about cookies at The Information Commissioner’s Office. For information on how to do this on your mobile phone browser, please see your handset manual. If we can help in any way please get in touch.

Subscribe to our newsletter